DESIGNER FACES
SERVICES USED
07.08.10
DESIGNER FACES: A wallpaper experience
Installation at Eurowalls showroom by studio equator as part of Saturday in Design
Saturday in Design is an annual trade event for the design community. It involves Australia's premier designer furniture, finishes, fixtures and lighting showrooms opening their doors on a Saturday to allow architects, designers, students and design-savvy members of the public to enjoy the product they specify, in a showroom environment.
Members of Australia’s best architecture, design and creative firms partner up with participating showrooms, to create installations and innovations, using and inspired by showroom product.
studio equator teamed up with Eurowalls to transform their wallpaper ranges from simple wall coverings to larger-than-life wallpaper portraits of celebrity designers, using forme-cut cardboard.
Our concept was to create larger-than-life portraits of famous designers, by wallpapering and assembling modular forme-cut X-board by Final Dimensions. We wanted to play on society's popular obsession with celebrities, while keeping it fun and designer focused.
To complement the physical wallpaper portraits, we also developed a multimedia program where visitors could design their own faces from a selection of features using patterns and colours from Eurowalls wallpaper ranges. Easyweb Kiosk provided interactive touch screen technology for this application.
X-board furniture, custom home wares and panelled towers were also wallpapered and used in the exhibition for decoration, information displays, functional furnishings and VIP gifts. Two of the designer portraits were also printed as colourful masquerade masks and handed out as a keepsake.
Our hope for this project was to use wallpaper in a way never before seen - to engage the viewer, and to make viewing the showroom product an interactive experience. We wanted to transform simple wall coverings into unique pieces of art.
The designers we chose for the portraits were Marc Newson (product and interior designer) Zaha Hadid (architect), Karim Rashid (artist and interior and product designer), Jaime Hayon, (artist and product designer), Marcel Wanders (interior and product designer), Iris Mascheck (graphic artist and wallpaper designer), Lars Contzen (wallpaper designer) and Philippe Starck (product designer).
The installation was innovative and engaging, making viewing the showroom product an interactive experience and transforming simple wall coverings into unique pieces of art.
People don't think of wallpaper as being beautiful or versatile, but it is! It can be implemented into custom furniture and home wares, pop-up spaces, exhibition design, temporary space applications and more - with design anything is possible!
