Visual Merchandising for the new Butchers Club Southland Shop Designed by Studio Equator

Our client The Butchers Club just opened in Southland Shopping Centre, The new store designed by Studio Equator as part of the ever expanding chain required a special Visual Merchandising Strategy aligned to the existing Westfield’s VM strategy in the Fresh Food Precinct. We had a few days to put together their Visual Merchandising to promote their fresh eggs, the concept, prop sourcing and mounting was done within a week and just in time for their xmas trading.

The obvious strong country farm theme allows us to work pretty quickly with a successful outcome, with egg sales already increasing…check this pace for updates

Support: http://thebutcherclub.com.au